The Special Olympics youth deserve to have the chance to be exposed to great opportunities.
VENTURA, Calif. December 07, 2017
STARKART, the largest grocery cart advertising company in the U.S. and Canada, recently posted its original creative design entries for the CokexAdobexYou campaign to its Twitter and Instagram accounts, with the #cokexadobexyou hashtag. The CokexAdobexYou campaign is a benefit for the Special Olympics.
STARKART graphic designers, Pete Ibarra and Dennis Viloria, created special designs for the campaign, along with digital artists from around the world. To celebrate the creative community, Coca-Cola will make a one-time contribution of $35,000 to Special Olympics.
“I relate to being an adolescent that craves to be inspired and wants to win. The Special Olympics youth deserve to have the chance to be exposed to great opportunities,” said Ibarra, the graphic designer responsible for spearheading the STARKART team’s submissions for CokexAdobexYou.
Added Viloria, “My design features a swimmer for sports, as I love water sports. I used clean, modern lines to create a flow of sports and movement. I also incorporated a Japanese rising sun effect, with the Asian family pattern for unity.”
In honor of the campaign, Coca-Cola has shared the brand’s iconic elements (i.e. its bottle, script, and shade of red) for artists to create a unique visual piece using Adobe Creative Cloud Tools. Participants are also encouraged to draw inspiration from the city of Tokyo, Japan, and other core elements such as a circle and the colors red and white when creating their designs on any app in the Adobe Creative Cloud.
“For my submission, I used pop art, texture experimentation, and street art feels to signify dimension and emotion,” concluded Ibarra. “It was a privilege to be able to use Coca-Cola classic design elements.”
STARKART has the largest shopping cart advertising network in the United States and Canada offering grocery cart advertising that reaches a network of thousands of locations. It offers small and medium-size businesses the chance to pinpoint their audience, reaching current and potential customers throughout their entire marketing area. For more information visit http://starkart.com/ or https://www.facebook.com/STARKARTadvertising/.
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