Winter Sports Helmet Launch: How to Ski in Style This Winter

New York, NY, October 21, 2017 —-, the globally recognized brand for stylish cycling helmets, is pleased to announce their newest line of products, Sawako for Snow. The new line of helmets is the perfect 2017 accessory for the stylish Skier or Snowboarder looking to make a statement on the slopes.

Architect turned helmet designer, Sawako Furuno set out on a mission when she launched her company in 2006. She wanted to make an active lifestyle accessible to fashionable women by bridging the gap between luxury, utility, sport and safety. Founded in the UK, she’s increased her sales throughout Europe, Australia, Canada and the US. Her hand finished designs can be seen on active celebrities like Pippa Middleton and in high end boutiques throughout London, Paris, and NYC.

Now based in New York, NY, Sawako expands her mission again. This time to an entirely new season and sport. These beautiful Snow Helmets comply with European safety standard CE EN1077 and American ASTM F2040, making them safe for all winter athletics. The patterns are borrowed from her best-selling cycling designs, with additional features like goggle strap, air vents, and chin guard to ensure the fit is as comfortable as it is sophisticated.

To learn more about Sawako’s new line, please email [email protected] Look book available upon request.

Sawako Furuno
Founder & Designer

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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