Why a Female Focused Brand Isn’t The “Magic Pot of Gold” Everyone Thinks It Is

BOSTON, MA – 01-15-2018 (Press Release Jet) — We know that the female market has huge buying power. Women make more than 50% of the financial decisions for their households and businesses. Many brands have turned to focus solely on the female market, yet this isn’t always the smartest decision.

Fix My Brand With Ali Craig™ ( http://fixmybrandwithalicraig.com) Season 1 contestant, Emerald Greenforest switched gears from a female-focused business to a male-focused one and is reaping the financial rewards. (Watch her brand transformation here https://fixmybrand.live/greenforest )

Greenforest’s new brand “Men On Purpose” is helping the financially successful male find success in life and in business. From executive level coaching to her Men On Purpose Podcast (https://www.emeraldgreenforest.com/podcast-episodes ) Greenforest says, “Men are awaking to the fact that money can only get you so far. No longer satisfied with just a large bank account, the modern man wants to  grow his impact,  network, profitability, and self.”

In light of the #metoo movements- a cultural shift isn’t just happening for women in the workforce. Greenforest says, “The men of corporate are looking to stop wasting their time and talents. They are ready to be fully alive. These men are looking for a space to be expanded & evolve in collaboration with like-minded, equally yoked Men On Purpose who are truly Creative Age Leaders™.And that is what my work brings.”

Media Contacts:

Company Name: Fix My Brand With Ali Craig™
Full Name: Martha Christie
Email Address: Send Email
Website: http://fixmybrandwithalicraig.com

For the original news story, please visit https://pressreleasejet.com/news/why-a-female-focused-brand-isnt-the-magic-pot-of-gold-everyone-thinks-it-is.html.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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