The MacBook accessory Apple should have created

PROVO, UTAH – 09-25-2017 (Press Release Jet) — Provo Utah Startup, Fuse Reels LLC, is pleased to launch The Side Winder: A MacBook charger reel designed to wind, protect and store your MacBook charger in under 6 seconds.

The MacBook charger has long been a point of frustration for Apple users. It is bulky, clunky, difficult to store and is damaged extremely easily.

“Our goal with The Side Winder was to solve a very real problem felt in the MacBook community.” Said Logan Bailey, Founder of Fuse Reels. “After surveying hundreds of MacBook users on local college campuses and professional workplace settings, we were able to pinpoint the main problems with the MacBook charger, and that’s when we got to work.”

The Side Winder’s patent-pending design eliminates cable fray, so MacBook users will avoid having to purchase an $80 replacement charger when their frayed cables stop working. The reel’s sleek shape allows for users to smoothly wind up cables in under 6 seconds, while also giving them the option to choose the desired length of the cable, whether they be 12 inches or 12 feet from the nearest outlet. Once wound up, The Side Winder effectively organizes the MacBook’s bulky charger, making it a breeze to store the charger in the pocket of any bag or backpack.

The Side Winder’s compact composition and practical functionality makes it ideal for everyday use. From college students to businessmen, from travelers to bloggers– The Side Winder is a perfect product for virtually any MacBook user.

The current Side Winder model going on sale is compatible with all MacBook Pro chargers— including the new USB type C models. For more information about The Side Winder and to pre-order yours now, please visit the Sidewinder’s campaign page on Kickstarter or visit their website It will be on sale for 20 dollars on Kickstarter.

Media Contacts:

Company Name: Fuse Reels LLC
Full Name: Logan Bailey
Phone: 5206092233
Email Address: Send Email

For the original news story, please visit

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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