Polder Launches New Website and Award-Winning Branding Update

Press Release updated: Oct 31, 2017 10:00 EDT

Polder Products has launched an upgrade to the company’s website at www.polder.com that features the brand’s new visual motif and enhanced user-friendly interface.

The Polder brand, which has sold at major National retailers since 1976, has enjoyed a better-quality reputation and consistent growth in multiple distribution channels over time. In late 2016, Polder embarked on a major branding initiative to update and reintroduce their packaging and lifestyle imagery to better match their evolving brand equity and consumer messaging.

Working with branding and graphics consultants the Zack Group, Croton on-Hudson, New York, and web design group Twice Media in New York City, Polder has emerged with an updated look and feel that encompasses all packaging, logo use, web and social media content.

Kerry Cooper, Executive Vice President at Polder states, “Over the past decade Polder has focused heavily on our numerous patented product innovations to become a leading lifestyle solutions brand. We wanted to elevate our look in the marketplace to match the equity that our products offer consumers.”

The result has a clean, spa-like feel that showcases the products and enhanced features in an optimized and understandable format for use in the omnichannel marketplace.

Solidifying the success of the effort, the work received a 2017 American Graphic Design Award from the GDUSA National graphic design competition.

Cooper states, “The new look on our packaging and web presence does justice to the aspirational elements of our brand, and will stand out on the shelf and on the web to enhance our sales efforts into the future.”

About Polder:

Polder is the solutions resource, making items for everyday living throughout the home. We focus on universal daily tasks, apply our user-centered design philosophy and create products that are useful, beautiful and better.

Whether it’s Kitchen, Laundry & Home Organization or Bath items, we are passionate about products and the evolution of how people live at home, every day. We’re also committed to quality and customer satisfaction, and we work to make items that perform and deliver on their intended promise.

For additional information, visit www.polder.com.

Contact: Jennifer Copenhaver
​​Polder Products, LLC
​Phone: (203) 888-9208, ext. 222
Email: [email protected]


Source: Polder Products, LLC

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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