Ansira Included among Vendors in Marketing Resource Management Report by Independent Research Firm

The report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments. The current MRM market is fragmented and many vendors offer overlapping functionalities. With B2C marketers struggling with modern marketing transformations, most need to rethink the role of marketing resource management.

“We are thrilled to be mentioned among the MRM vendors that companies should consider for their channel or franchise marketing needs as we continue to scale the business further by expanding into new markets and develop new capabilities,” says Andy Arnold, Executive Vice President of Client Partnership.

Ansira was listed in the Vendor Landscape: Marketing Resource Management report, among a shortlist of vendors who offer comprehensive end-to-end MRM solutions and performance management. As with many agencies in the MRM market, Ansira is a relatively small specialist with revenues between $50-$55 million and within a vertical that focus on automotive, retail, technology, sports and leisure. The report references customers such as North Face, Schneider Electric and Subaru as companies Ansira as has worked with  on for channel and franchise marketing.

Ansira models and activates first, second and third party data, delivering performance-based marketing programs at a national and local level, as well as supports its clients with digital media buying and planning, CRM and loyalty programs, web and creative development and strategies and analytics. 

Ansira is majority owned by Advent International, one of the largest and most experienced global private equity investors. Over the past five years, Ansira has grown revenue and EBITDA by 59% and 68%, respectively. Advent and Ansira continue to be open to strategic acquisitions to reinforce Ansira’s foothold as an industry leader. Ansira is focused on other best-in-class marketing services companies that would complement Ansira’s business while best positioning it for continued growth. Ansira continues to be the leader in modeling and activating 1st, 2nd and 3rd party data, delivering results for world-class brands, including 25+ Fortune 500 brands.

Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation and trade promotion programs. Ansira is among the three largest, independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services.

For more information, visit:

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 325 private equity transactions in 41 countries, and as of June 30, 2017, had $43 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

For more information, visit:

For Ansira:
Shauna Garriques
North 6th Agency
212.334.9753, ext. 145
[email protected]

View original content with multimedia:


Related Links

Powered by WPeMatico

You might like

About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
%d bloggers like this: