Canadian Open-Loop Prepaid Market 2017: Total Market Size is CAD$3.6 Billion, an Increase of 17.4% Over the Previous Year

Working with the CPPO and Canadian issuers, the author created the taxonomy shown in the exhibit below for measuring the Canadian open-loop prepaid market. This benchmark identifies opportunities, according to the latest research, The Canadian Open-Loop Prepaid Market: 2016.

This taxonomy formed the basis of the survey that we sent to issuers and program managers. Three categories define the market more broadly than in the U.S. benchmark, both because the Canadian market is different and smaller than the U.S. market and to facilitate confidential reporting. Since this is just the second year of benchmarking the Canadian market, the taxonomy may evolve as new categories become active and new information is made available from one year to the next.

Highlights of the Research Include:

  • The author was asked by the Canadian Prepaid Providers Organization (CPPO) to benchmark the size of the Canadian open-loop prepaid market for 2016.
  • They undertook a survey of program managers and issuers to identify the size of the market and what active segments exist.
  • The Canadian open-loop prepaid market has nine active segments out of a possible 17. This suggests that there is room for future growth in the market.
  • The total market size is CAD$3.6 billion in dollars loaded onto open-loop prepaid cards, an increase of 17.4% over the prior year.
  • There is room for additional growth in prepaid debit cards categories and types or segments.

Key Topics Covered:

1 Executive Summary

2 Introduction

3 Methodology: Measuring the Market While Maintaining Confidentiality

4 The Size of the Canadian Open-Loop Prepaid Market

5 General Purpose Reloadable Cards

6 The Open-Loop Gift Cards and Mall Gift Cards

7 Additional Segments Active in Canadian Commercial Prepaid Market

8 Conclusions: The Canadian Market Has Room for Growth and New Segments

For more information about this report visit

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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