ZIG Launches Disruptive Image-Driven Mobile Media Platform

BROOKLYN, N.Y., Jan. 15, 2018 — ZIG, a mobile media technology platform, today announced its launch on iOS and at zig.com. Founded by Joshua James, Adam Platzner and John Tornow, ZIG is fundamentally altering the publishing model by changing the way people engage with and consume media. In real-time, ZIG collects millions of pieces of content, including articles, photos, videos and more, from publishers around the world and remixes it, blends it, and feeds it back to users in an immersive hyper consumption stream. Links, headlines, text and fluff are removed and all content is initially distilled into a photo or video.

Early ZIG investor and former Vanity Fair Editor-in-Chief Graydon Carter helped lead a prestigious group of institutional and private investors from the entertainment, media, technology and finance industries including Quincy Jones, Ron Meyer, Vivi Nevo, and Live Nation, among others. 

“ZIG addresses the problem that publishers have had since the dawn of the Internet – their content is built around an ad model that doesn't make for an ideal user experience. At ZIG we've completely altered the way content is consumed,” said co-founder and CEO Joshua James. “We set out to create a revolutionary product that eliminates the need to toggle between websites and apps to find the news about the people and things that matter most to you.”

Initially utilizing social media history, ZIG starts by intuitively knowing what its users care about and delivers tailored content through a fast, seamless on-boarding. Each content stream is customized, personal and different from the next. Users see content based on their personal affinity for topics and personalities throughout pop-culture, politics, sports, entertainment, business, fashion, music, art, and more. Although it shakes up the existing global media ecosystem, ZIG will ultimately drive more traffic to publishers as users are able to consume substantially more content then they are now, because every piece of content served on ZIG will be relevant to its user.

Additionally, ZIG's social features allow users to interact with and share media in a unique way through the patent pending and incredibly addictive “Zig React” feature. Using a photo or GIF, users can react to content by superimposing their physical reaction on top of the content and share the resulting image across existing social platforms, email and text.

“Josh, Adam, and their team have created an innovative and compelling new mobile-first media platform that I believe will find a wide and dedicated audience,” said Graydon Carter. “I plan to be an active investor and will help them in any way that I can.”

“ZIG is exciting not only for what it does, but for how it does it. ZIG remixes what's published and delivers it to people in a way that allows them to consume incredible amounts of content, while simultaneously sending traffic to publishers and promoting participation across existing social media platforms,” says co-founder and president Adam Platzner. “We've built a platform that finally brings media into the 21st century, prioritizing the consumer, while creating value for everyone involved.” 

The first product will be available in iOS with Android and mobile web to follow shortly at ZIG.com.

About ZIG Media Inc.

Founded by Joshua James, Adam Platzner and John Tornow, ZIG is a mobile media technology company that creates products which transform and disrupt the global media landscape. ZIG enables people to consume, share, and react to content in a way that prioritizes images and video over words. It addresses both a worldwide time famine and the general need to consume information efficiently. The platform's underlying technology makes for a personalized, easy experience that eliminates noise and focuses only on what's important to an individual user. ZIG's products optimize content consumption while driving traffic to publishers and social media outlets.

Luke Carron
High10 Media
[email protected]  
O: 212.918.2042
M: 810.333.0977  

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/zig-launches-disruptive-image-driven-mobile-media-platform-300582547.html


Related Links


Powered by WPeMatico

You might like

About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
%d bloggers like this: