Zift Solutions Acquires Elastic Grid

With this acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers.


Zift Solutions, the leader in Enterprise Channel Management, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services support.

“With this acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel marketplace leader,” said Gordon Rapkin, CEO of Zift Solutions.

The acquisition extends Zift’s already significant global footprint with a more substantial Asia Pacific (APAC) presence and global in-country support for the world’s largest channel partner ecosystem. Moreover, Elastic Grid’s world-class creative services team, which has over 20 years of creative agency expertise, will deepen Zift’s Concierge and Managed Services offerings.

Elastic Grid will join the growing Zift team, building on the momentum of the recent merger of Zift and Relayware. Elastic Grid’s channel expertise, support services and dedicated creative agency and content resources services will further extend and expand Zift’s Channel as a Service value and ROI for the company’s customers. The company’s CEO and founder, Cameron Avery, will take on a leadership role with the Zift Channel Center of Excellence, where he will focus on the integration of the two companies, and bring his expertise and best-practices experience to the entire Zift community.

“Elastic Grid’s primary focus and resources align with Zift’s vision and mission to provide the fully integrated solutions, services and expertise channel leaders need to deliver an unparalleled partner experience and capture more channel revenue,” said Avery.

To learn more about the acquisition and benefits of the combined entity, visit http://ziftsolutions.com/zift-elastic-grid/.

About Zift Solutions
Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit http://www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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