Tradedoubler names François Pacot to Chief Technology Officer

Stockholm, 16 November 2017 – Tradedoubler today announced the appointment of François Pacot to Chief Technology Officer. Pacot joined Tradedoubler in December 2016 when the group acquired R-Advertising, an email marketing company in which he holds the position of CEO.

Pacot will oversee the strategic product development direction of Tradedoubler. With the nomination of Pacot Tradedoubler will open a new product development hub in Aix-en-Provence, France. This new hub will focus on the development of a new user platform and new functionalities to drive more revenue for our clients and partners. The development team in Stockholm will continue to work on Tradedoubler’s core platform, tracking and data.

“François Pacot is a strong product strategist. With his appointment as CTO and the establishment of a second product development hub we ensure that Tradedoubler continues to set market standards in affiliate and performance marketing.” says Matthias Stadelmeyer, Chief Executive Officer at Tradedoubler.

Prior to Tradedoubler and R Advertising Pacot founded RoyalCactus, a leading social & mobile gaming company. He holds a Master’s Degree in Engineering from Télécom Bretagne in France and a Marketing Certificate Degree in Marketing from the University of California, Irvine.

For further information, please contact:
Andrea Schätzl-Naeve, Digital Marketing and Communication Manager
[email protected]

About Tradedoubler
Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 18 years of digital marketing innovation and expertise, global presence and a market leading technology platform, Tradedoubler offers tailored performance solutions for advertisers and publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and User Journey tracking thanks to its proprietary business intelligence tool, ADAPT. Among Tradedoubler’s advertisers are Accor, Microsoft Store, HP, and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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