The Holbrook Decatur to Offer Upscale Living Community for 50-Plus

ATLANTA–Ground has been broken and construction cranes are moving at The Holbrook Decatur, ( a new state-of-the-art community, specially designed for the 50-plus, active lifestyle market. Unlike any other property available in today’s marketplace, The Holbrook is being created for people passionate about living life to the fullest — in an upscale environment, complete with premier amenities.

The Holbrook Decatur is the first in a series of four new Holbrook communities slated to open in Atlanta and surrounding areas over the next few years. Located on Clairmont Road near Emory University, the $73.7 million, five-story luxury development will feature 71 apartments and open during the spring of 2019.

“We have carved out a new niche when it comes to active adult living and are pleased to launch our new Holbrook Life concept of living life with passion and purpose in Decatur,” says Vickie Curl, president and COO of Speak Life Management, which owns The Holbrook brand. “We are fervent believers in living life to the fullest and are committed to creating the ultimate living environment – a place that exudes energy, connection and life-affirming amenities and programs.”

One of the core philosophies of The Holbrook is that aging is a part of life and does not equate to decline; rather it offers new opportunities for growth and development, fresh chances to pursue happiness and more time to live the good life. According to Richard Leider, a leading expert on purpose and often referred to as the “Pope of Purpose,” ‘the good life is about having financial freedom, being mentally and physically healthy, creating deep relationships and a sense of purpose, and feeling like you belong.’

Partnering on The Holbrook communities are Solomon Development Services, Needle Development, Choate Construction Company, CDH Partners, and Harrison Design. “Our best-in-class partners are integral players in helping accomplish these innovative projects,” adds Al Holbrook, Chairman and Visionary of Speak Life Management. “We’ve enjoyed long, successful relationships with our select partners and are fortunate to have them on our team, creating vibrant, meaningful environments for people sharing a desire for embracing a purposeful, fulfilling lifestyle.”

In addition to the elegant architecture and designer finishes, Holbrook residents will have access to the latest in amenities, promoting healthy living through both health and wellness. From filtered air and mineral water to UV lighting and circadian lighting; a salt water pool, positive ION emission and aromatherapy; to full spa services, concierge physician and wellness services; yoga and Pilates, spin classes and resistance training to art and ceramic classes. The Holbrook will also offer wine bars, local taps, coffee bistros, and multiple dining venues with professional chef kitchens, and master grilling stations for a complete culinary experience.

When exploring potential sites for Holbrook communities, several criteria are factored in to the strategic selection process. Decatur’s location offered proximity and easy access to: Emory University’s continuing education and high quality healthcare; churches and synagogues; the Town Square and numerous restaurants; and greenway trails for running, walking and biking.

“We are thrilled DeKalb was selected for The Holbrook’s first community,” says Katerina Taylor, president and CEO of the DeKalb Chamber of Commerce. “DeKalb has one of the highest aging populations in Georgia, and this development will greatly support our growing and diverse community. The Holbrook truly exemplifies a new phenomenon in housing and has sparked a heightened and enthusiastic level of interest and anticipation. The projected economic impact of The Holbrook Decatur will be a welcomed boost to our economy.”

About The Holbrook Decatur

The Holbrook Decatur ( is an upscale community under development in DeKalb County at 1880 Clairmont Road, near the Emory University campus. Innovatively designed for the 50-plus active lifestyle market, the $73.7 million, five-story community will feature 71 high-end, one- and two-bedroom apartments with private balconies. Created for people passionate about living life to the fullest, The Holbrook Decatur will offer premier wellness-focused amenities, including a salt-water pool; health and wellness spa; gaming courts; restaurants, cafes and bistros; and a movie cinema. Also located on the property will be a Dogwood Forest, the assisted living brand under the Speak Life Management umbrella, which will include 97 assisted living units and 32 memory care units. Slated to open during spring 2019, The Holbrook Decatur’s project team includes Solomon Development Services, Needle Development, Choate Construction Company, CDH Partners, and Harrison Design. Speak Life Management will serve as the operator for The Holbrook Decatur.

About The Holbrook

The Holbrook ( is the active lifestyle living brand of Speak Life Management, headquartered in Alpharetta, Ga., which manages independent living, assisted living and memory care communities. The Holbrook is an upscale, innovatively designed community created for the 50-plus active lifestyle market who are passionate about living life to the fullest. Setting a new standard in 50-plus living, The Holbrook features high-end vibrant environments, complete with premier wellness-focused amenities.

To date, plans call for four Holbrook Communities strategically located around metro Atlanta and future expansion plans throughout the Southeast. In addition to The Holbrook Decatur, The Holbrook Acworth will break ground in December 2017, and two additional Holbrook developments in northern metro Atlanta are expected to be announced during the first quarter of 2018.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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