BUSAN, REPUBLIC OF KOREA, November 16, 2017 — Joo Hwan Seo has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
For more than ten years, Dr. Seo has excelled in the field of marketing, and he currently serves as the assistant professor of marketing at Dong-A University College of Business. His work covers many aspects of the field, including relationship marketing theory and strategy, empirical modeling of marketing strategy, social media's effect on marketing, and the management of intellectual property innovation. He has also previously worked as a teaching assistant and research assistant for George Washington University from 2008 until 2013.
A graduate of George Washington University, Dr. Seo holds a PhD in marketing. In his pursuit of his doctoral degree, he wrote “essays of the effects of marketing, and research and development capabilities in the grocery industries” for his dissertation. He maintains an affiliation with the American Marketing Association in order to remain abreast of changes in the field. Throughout his career, he has contributed to the Journal of the Academy of Marketing Science and the Journal of Business Research, covering topics such as market competitiveness, and how marketing expenditures and innovation affect stock returns. As an expert in his field, he has been awarded many times for his work in the field, including a Best Teaching Award from Dong-A University's College of Business for 2016-2017. Looking ahead, he intends to expand upon his research and experience the upward movement of his career.
About Marquis Who's Who :
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America , Marquis Who's Who has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis publications may be visited at the official Marquis Who's Who website at www.marquiswhoswho.com.
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